Berkley PowerBait MaxScent The General Fishing Soft Bait

A new take on the classic stick bait profile, the Berkley PowerBait® MaxScent The General delivers the right profile and action armed with scent dispersion technology. Berkley's exclusive PowerBait® MaxScent formula adds the technology of scent release to the PowerBait® formula expanding the strike zone and attracting more fish. Based on decades of scientific research, Berkley PowerBait® MaxScent has been designed, tested in the lab, and proven on the water to deliver bites other baits won't. At Berkley, our science-based development process gives anglers the tools and confidence to catch more fish. Berkley baits are fine-tuned through decades of scientific research at Berkley Labs and then proven on the water to provide anglers with the best solution to help them catch fish in any environment.

• BERKLEY POWERBAIT MAXSCENT THE GENERAL SOFT PLASTIC STICK WORM: A new take on the classic stick worm, the Berkley PowerBait MaxScent The General brings proven scent dispersion technology to an age old, proven profile bass cannot resist.
• SCENT MATTERS: Berkley's exclusive PowerBait MaxScent formula adds the technology of scent release to the PowerBait formula – designed, tested and proven on the water to expand the strike zone, attract fish and deliver bites other baits won't.
• ENTICING STICK BAIT PROFILE AND ACTION: With a classic stick bait profile, The General delivers a slow rate of fall paired with a subtle shimmy.
• MATCH THE HATCH with a variety of premium, forage matching colorways, ultra-realistic texture / matte finish and three sizes to choose from based on preferences and fishing conditions.
• VERSATILITY: Anglers love The General’s versatility. The General can be rigged in a multitude of ways that best fit any given fishing scenario. Rigging as a wacky rig, Texas rig, Carolina rig or shakey head are just a few examples.